At Canva Create, the App Marketplace was our stage. And 500+ demos later, we had a front-row seat to one of the event’s more revealing truths: most people had no idea that Intuit Mailchimp integrates with 300+ platforms.

Nearly every person we spoke with reacted to the Mailchimp and Canva integration with relief: “You just made my life so much easier.” They’d been manually exporting Canva files into their campaigns and realized they no longer have to by connecting both platforms. We also handed out over 200 Freddie figurines, hundreds of pins, and managed lines that rarely disappeared.

But what this activation really was—beneath the metrics and merch—was a lesson in visibility and partnership. We built something useful and seamless alongside Canva, reminding me that good ideas mean little without smart, talented partners, willing to carry them across the finish line. That growth doesn’t come from staying in your lane—it comes from building new ones.

That customers will teach you more than your metrics ever will, if you’re listening.